Get up and go was a monthly report distributed with major national newspapers.
Brand/design project deliverables
Naming, branding, newspaper supplement design, website, guidance.
About this project
As part of a program that consolidated many publications titles to just four, we created the name Get up and go to appeal to a target market of wealthy retired people. Distributed with the Sunday Telegraph newspaper, each edition reached over a million people.
We created templates to each distribution partner’s specifications and gave guidance on design and layout to the internal team. A website supported the publication and extended the readership further.