Wilmorite, Inc. was the largest independent retail real estate company in the US until its sale to Macerich for $2.3bn.
Brand/design project deliverables
Rebranding, company website, mall websites, four annual reports, event booths, proposal documents, mall property brochures, signage, digital and printed stationery.
About this project
This work was done by Novagram founder Peter Dean while working at MoonBrand. More information here.
The identity for Wilmorite represents the company’s formation when several entities combined. Its colourful, 3D nature also hints at its involvement in building engaging shopping environments.
Four consecutive annual reports were produced in the years leading up to the acquisition of most of Wilmorite’s portfolio by an even larger developer.
The groundbreaking website we created was the first of its kind in the US to feature interactive online directories of all its malls.