Writing for TechEconomy, Joan Aimuengheuwa explores six signs that might mean you need a marketing overhaul.

In digital marketing, you need to continually be ahead of the curve. Your marketing approach could be the key to unlocking new opportunities, boosting sales, and expanding your brand presence.

Here are the signs that Aimuengheuwa advises you to watch out for:

1. Stagnant Organic Traffic, Declining Sales and Customer Engagement

If you’ve noticed a significant drop in sales and customer engagement, it’s a clear sign that your current marketing strategies might not be resonating with your audience anymore. Analyze your sales data and customer feedback to identify the gaps in your marketing approach.

At Novagram, we help our clients to reach the right audiences by optimising their brands. Think of us as a compass, pointing your brand in the right direction. Injecting your brand with a new lease of life can help to increase engagement with existing customers and attract new audiences too.

2. Limited Digital Advertising Impact, Outdated Brand Image

Trends change rapidly. Hence, if your startup’s brand image feels outdated or irrelevant, you need to rebrand and realign your marketing efforts with the current market trends. A fresh, modern brand identity can attract new customers and re-engage existing ones.

We are able to ensure that our clients’ brands are up-to-date and relevant. We’ve helped plenty of companies to rebrand, enabling them to enjoy the benefits of a fresh image and identity. Your brand is at the heart of all marketing efforts, and an improved brand will assist with ensuring a successful marketing strategy.

3. Demand and Lead Generation Challenges, Ineffective Online Presence

Content marketing has proven to be a robust lead-generation tool, with 60% of marketers attesting to its effectiveness. If your demand and lead generation efforts are falling short, reimagining your content marketing approach can breathe new life into your campaigns. Explore different content types, such as webinars and online courses, as identified by WPBeginner, to engage your audience more effectively.

If your website is outdated, not mobile-friendly, or lacks essential features, it’s time for a redesign.

If your marketing efforts are directing visitors to your website, you will want your site to be the best it can be. We design and develop websites that work hard for our clients and last for many years, drawing on decades of experience to help our clients’ reach their desired results.

4. Low Engagement on Social Media, Unfocused Target Audience

If you’re trying to appeal to everyone, you might end up reaching no one effectively. Refine your target audience based on market research and customer behavior analysis. Tailor your marketing messages and campaigns to cater specifically to the needs and preferences of your ideal customers.

If you’re struggling to refine your target audience, we can help. We start every project – big or small – by taking a look at our client’s target audiences, in addition to their mission, values, and competitors. Clearly defining the target audience is a key part of our process, which allows us to deliver work that will truly resonate with the people our clients want to reach.

5. High Bounce Rates and Low Conversions

High bounce rates and low conversion rates indicate that your website visitors aren’t finding what they’re looking for. A marketing overhaul involves optimizing your website’s user experience, ensuring intuitive navigation, compelling calls-to-action, and relevant content. Conduct A/B testing to identify what resonates best with your audience.

The websites we have created have delivered impressive results for our clients. We design websites that play to our clients’ strengths and present them in the best possible light. Each website build involves a thorough process: starting with meticulous research and ending with rigorous testing.

6. Ineffective Brand Messaging, Lack of Data-Driven Insights

If your brand messaging isn’t resonating with your target audience, it’s time to reevaluate your communication strategy. Conduct market research to understand your audience’s pain points, values, and preferences. Craft a compelling brand story that establishes an emotional connection with your customers. Authenticity and relatability are key.

At Novagram, our messaging service has helped countless brands to connect. We believe that messaging starts with storytelling, and that good messaging is able to convey the essence of your brand story in a succinct way. We work with our clients to distil their brands down to the most essential parts, delivering work that communicates with target audiences fluently.

If any of these points resonate with you, it may be a good idea to explore your current brand in order to support your marketing efforts. Whether your brand needs an update or a complete overhaul, we’re the agency for the job. Contact us today.

We are Novagram, a UK creative agency
specialising in branding, design and digital development