BPL is the world’s leading broker specialising exclusively in credit and political risk insurance (CPRI) for multinational corporations, banks and financial institutions – and Novagram has been working with the company for many years.

We recently designed and developed BPL’s new website and orchestrated a brand transition. Part of this involved simplifying the company name from ‘BPL Global’ to ‘BPL’. We refreshed the company’s logo, and implemented this across all touchpoints.

The new website includes a number of changes too, including:

• New animations
• New homepage banners
• New striking photography, presented faithfully
• Instant Google Language translator
• Updated and improved website search

On working with Novagram, BPL said:

Thank you again for your amazing support and creativity, it’s a joy working with you.

James Esdaile, BPL’s Chairman, spoke about the recent updates to BPL’s brand, saying:

The transition feels like a natural progression. Most within our market have long referred to us as “BPL” – and given our business has always been shaped by our clients, it is only fitting that we embrace this identity to represent more closely who we are and where we are headed.

CEO Sian Aspinall added:

Of course, we remain very much global in all but name and will continue to operate across our offices in London, New York, Singapore, Paris, Hong Kong and Geneva. Our core values, too, remain untouched. What this change signifies is our next chapter – and our commitment to quality, innovation, and exceeding the expectations of our partners and stakeholders. We cannot wait to introduce them to the new BPL.