The National Tutoring Programme (NTP) was created by the UK Government in order to help those whose education was negatively affected by the Covid-19 pandemic. Randstad, a global leader in the HR services industry, was hired by The Department for Education to deliver the systems to connect tutors and schools nationwide.

The NTP logo alongside logos for DfE and RandstadThe NTP logo was designed by Nice & Serious. Novagram closely followed the brand guidelines in creating the new website.
It was fantastic to work with Novagram on such a high-profile project. They met our exacting technical requirements, advised on solutions to complex problems and their communication throughout was superb. The website they built performed beyond our expectations. Novagram delivered exceptional value and I highly recommend them to anyone looking for a professional website design and development partner.
Alpesh Parmar
Domain Lead, Randstad


Novagram was approached by Randstad to develop a new version of the all-important website at the heart of the program. Working closely alongside Randstad, which was under immense public scrutiny, and working to a tight deadline, we were asked to deliver a site that integrated with the Salesforce systems that connected academic mentors and tuition partners to schools (and ultimately individual children) in need of assistance.

Further requirements were that the site had to be compliant with Web Accessibility Content Guidelines (WCAG 2,1), be fully user-editable and achieve a performance score of at least 90 (out of a maximum of 100) on Google’s PageSpeed Insights test.

In addition, the project required us to recommend then manage a hosting provider and security systems to keep this high-traffic site running smoothly day and night.

The NTP website created by NovagramThe new website scored exceptionally highly on Google PageSpeed tests


We began by familiarising ourselves with the NTP brand which had already been established. It was important that we worked within the constraints of the provided guidelines in order for there to be some continuity with a previous iteration of the website.

We developed the site using WordPress in order to balance the needs for a fast initial build, easy user-editing and speedy page-loading. And we researched UK hosting providers, working to exacting criteria, to make a recommendation for a Word-Press specialist package that we felt was best suited to the website. Furthermore we advised on firewall security and built a maintenance routine and logging system for the site. As part of the build, our newly-developed website easily withstood an independent pentest.

Novagram trained members of Randstad’s marketing team on how to build and edit pages on the NTP website, conducting online training sessions as well as providing thorough written and video guidance. We also collaborated with Venerate, an IT supplier in the UK and India, to integrate the website with NTP’s sophisticated Salesforce systems.

The NTP website created by Novagram The new website boosted NTP’s visibility on Google by over 60%
I have been extremely impressed with the team at Novagram. The quality of their work has consistently exceeded our expectations and it has also been a pleasure to work with them. The results are spectacular too. In just the first month after Novagram’s updated version of the NTP website went live, its visibility on Google jumped by more than 60%. I recommend Novagram to any organisation looking to improve their online presence.
Carrie Williams
Digital Marketing Manager, Randstad


We delivered a clean, modern website capable of handling hundreds of thousands of page views every month. It delivered the NTP message clearly and directed traffic towards the three possible routes for funding.

Our knowledge and skill with developing high-performing WordPress websites led to an exceptionally high performance score of 94/100 on Google’s PageSpeed Insights test, far exceeding expectations.

The NTP website we created was delivered on budget and on time, and was directly approved by the Department for Education.

Having worked closely with Novagram over the past year, I have found them to be one of the most professional and accomplished teams I've worked with. In addition to creating a new website for the National Tutoring Programme, Novagram developed systems that made it easy for our marketing team to build out pages and sections on the site, while staying on-brand and within stringent accessibility guidelines. Pages looked better and loaded faster than those of the previous website. And, while working to tight deadlines, Novagram always provided intelligent, timely responses to our questions and delivered an excellent standard of work.
Firhan Malik
Senior Marketing Manager, Randstad

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