Eliot Partnership
Insurance executive search
Client
Business Technology is a monthly report distributed with major national newspapers.
Brand/design project deliverables
Naming, branding, newspaper supplement design in multiple sizes, website, guidance.
About this project
As part of a program that consolidated a large number of titles to just four, we created the name Business Technology to be direct and unequivocal. Distributed with the Telegraph and Guardian newspapers, each edition reaches an average of 1.5 million people. A German-language version was also created for distribution with Financial Times Deutschland.
We created templates to each distribution partner’s specifications and gave guidance on design and layout to the internal team. A website supports the publication and extends the readership even further.
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