Lyonsdown is the UK’s leading publisher of special interest reports. Distributed with major national newspapers, each publication reaches an average of 1.5 million people.
Brand/design project deliverables
Rebranding, tagline, copywriting, website in two languages, managed recruitment of in-house designer, workflow design, media kit templates, printed and digital stationery, miscellaneous brand applications and brand guidelines.
About this project
We created a brand for Lyonsdown that effectively communicates their ability to raise the profiles of their clients in the UK and Germany. The rebrand has resulted in a significant increase in recognition.
The identity uses a green triangle above the Y that draws upon the positivity associated with the same symbol found on stock tickers and also highlights the letter that had previously caused people to misspell the name “Lionsdown”.