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Kite creates and sells limited edition prints worldwide via an e-commerce website.
Brand/design project deliverables
Traditional printing, branding, naming, website, e-commerce.
About this project
Novagram founder Peter Dean is also a lifelong Beatles fan. He became fascinated by the story behind the song Being for the Benefit of Mr. Kite! and set about recreating the Victorian Circus poster once owned by John Lennon, upon which the song is based.
The poster was painstakingly recreated using the same methods that were used to make the original in 1843.
A brand, showcase website and online store was created to bring attention to this work. The limited edition poster can be purchased from the Kite website.
An independent short film was created that followed the recreation of the poster. In the first six months, this film was viewed more than 140,000 times.