BrandMD

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Client

BrandMD was a company that provided branding services to medical practices in the US.

Brand/design project deliverables

Naming, branding, brochure, copywriting, website, workflow design.

About this project

This work was done by Novagram founder Peter Dean while working at MoonBrand. More information here.

BrandMD was a startup that focused on integrated branding and related services for healthcare practices.

The identity plays on three well-known elements: the red-cross associated with health and first-aid; the shape of the ‘star of life’ used by emergency medical services in the US; and an asterisk denoting something to which your attention should be drawn.