OrthoNY is a major orthopaedic group in New York.
Brand/design project deliverables
Branding, naming, website design, advertising, apparel, multi-office signage and print.
About this project
This work was done by Novagram founder Peter Dean while working at MoonBrand. More information here.
When Albany orthopaedic group Northeast Orthopaedics joined forces with Orthopaedics Associates of Saratoga, Moon Brand devised a clever new name – OrthoNY – that also allowed for future growth prospects. A modern, clean healthcare brand was created that placed clarity at its core.
After researching the best practice websites around the US and beyond, a new website was created that helps patients to find relevant information quickly and allows for appointment scheduling and bill payment.
We created a system of patient and in-house forms that were not only clear and easy to complete but also worked with this practice’s EMR software. Amongst many other branding applications, we created signage for eight office locations.