Faraci Lange is a law firm in upstate New York.
Brand/design project deliverables
Naming, extension of an existing brand identity, advertising, copywriting, website, stationery.
About this project
This work was done by Novagram founder Peter Dean while working at MoonBrand. More information here.
Faraci Lange wanted to emphasise their alternative billing methods that stress payment for results, not just the amount of time they spend on a case. We communicated this with a series of messages – across different media – that proved highly effective.
The website we created also records the time any visitor spends on it and displays this as a dollar figure based on the typical hourly rate of other firms – a permanent reminder of the connection between time and money.