Eastview Mall is a major shopping destination in upstate New York.
Brand/design project deliverables
Branding, spacial design, promotional film, advertising, stationery, signage, mall plan, marketing materials.
About this project
This work was done by Novagram founder Peter Dean while working at MoonBrand. More information here.
As part of Moon Brand’s rebranding work for Eastview Mall, we designed an iconic 12-foot tall sundial that is the centrepiece of the main entrance and now a popular meeting point. The sundial also became the symbol we used in the logo.
We also designed a huge terazzo compass for the entrance hall inside the building as well as permanent outdoor signage. To launch the brand, we created an advertising campaign for TV, radio and local press.