Kodak’s Global Customer Service & Support division.
Brand/design project deliverables
Branding, tagline, international brochure, digital and printed stationery, signage, presentation templates, identity guidelines.
About this project
This work was done by Novagram founder Peter Dean while working at MoonBrand. More information here.
MoonBrand recommended that Kodak’s GCSS division should be branded with a consistent and relevant identity that was used for consumers as well as customers of all Kodak’s other verticals (such as healthcare imaging).
A simple identity and tagline were customer-tested worldwide and unanimously approved. They were subsequently translated into 22 languages. A brochure, sent around the world, communicated the changes to all relevant Kodak personnel.
This project won an International Design Effectiveness Award.