The Space is a public-sector arts organisation, funded by the BBC and Arts Council England, that commissions and funds new digital artworks in the UK and also brings traditional art forms such as opera and gallery installations to wider audiences via digital media.
Thank you so much for our new look ‘Space’. We’re delighted with how it looks as are our stakeholders at the BBC and ACE. Thanks for all your efforts and creative thinking – it’s been a pleasure working with you.
Fiona Morris, Chief Executive and Creative Director, The Space
Brand/design project deliverables
Brand identity, Strapline, TV ident, Website concepts, Powerpoint template, Email marketing template, Event invitations, Event signage, Tone of voice guidance, Brand guidelines, Training
About this project
After winning a three-way pitch, where we came up against much larger agencies, we were commissioned to replace the previous (Wolff Olins -designed) identity for The Space. The brief was to bring more life to the brand, to make it inspiring and creative, as well as dynamic for digital platforms.
We did this by putting art at the heart of the new brand. The logo itself is flexible enough to be able to include abstracted snippets of artworks, whether stationary or animated. This brings an unlimited number of possibilities to the brand and allows it to stay fresh and relevant for many years to come.
In addition to the original brand identity, we created an animated TV ident, templates for pitches and presentations, signage, brand guidelines and marketing materials. We also prepared presentations showcasing the possibilities of the new brand for the BBC and Arts Council of England.
This project was completed in collaboration with video director Nick Esdaile