Client

Viral Tribe is a London-based podcast production agency that helps brands, corporates and media personalities create culturally sharp, commercially effective audio and video content.

We found the heart in Viral Tribe's logo And brought it to life with this playful animation that introduces the new website.

Challenge

Viral Tribe needed a digital presence that captured their irreverent personality while clearly communicating their services to a media-savvy audience. The site had to convert curiosity into action—without ever feeling generic or corporate.

4 pages from viral tribe's website
Visual variety and confident copywriting Designed to reflect the brand’s irreverent energy while guiding users through the site, the design merges high-impact messaging with clarity and usability.

Approach

Novagram designed and developed a bold, responsive WordPress site that reflects Viral Tribe’s confident tone and creative edge. We devised the site’s messaging, crafting bold, punchy headlines and writing with a voice that channels the brand’s irreverent personality.

Working closely with illustrator Chris Day, we also directed a set of custom animations—each one adding humour and character without distracting from clarity. Visually, the site combines expressive typography, a lively colour palette, and playful layout choices to create impact. The user experience is tightly structured around clear journeys—whether visitors are exploring services, browsing past work, or making contact. Technically, the site is lightweight, fast, and fully responsive.

Lively colours for a confident brandA page from the brand guidelines we produced for Viral Tribe.
Viral Tribe website on laptop
Another award-winning websiteNovagram won a Web Excellence Award for the Viral Tribe website.

Results

The finished site captures Viral Tribe’s distinctive voice with clarity and confidence. Playful, purposeful, and visually striking, it delivers an engaging experience that is true to the brand. The project was recognised with a Web Excellence Award for its creative execution and strong user experience.

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