Championing growth

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The client

Champion Communications is a B2B tech-focused PR consultancy dedicated to helping companies grow through media relations, content marketing and social media, working with a a roster of international technology clients.

The challenge

Despite successes, Champion’s previous website and branding didn’t do enough to reflect their status or abilities. They had stopped referring clients to their website altogether.

Champion needed a full brand and messaging refresh, and a professional and informative website. They wanted to be able to manage the blog themselves, to tell their story and report on recent campaigns.

The result

We refined Champion’s existing logo and built a cohesive brand system around it, introducing colour, typography, graphic style and versatile lockups. The tagline “We Champion. You Grow.” reinforces the company name as a verb while clearly expressing the outcome of its work – client growth – creating a simple, memorable message at the heart of the brand.

Then we created a clean, strategic website informed by competitor research, featuring gated content, a self-managed blog and evolving case studies. Supported by ongoing marketing materials, pitch decks, awards entries and video content, Champion now has a professional digital presence that clearly communicates its value and supports continued growth.