We help professional service firms communicate expertise with greater clarity and confidence through branding, websites and messaging that build credibility and support long-term growth.
BPL is the world’s leading broker specialising in credit and political risk insurance (CPRI) for multinational corporations, banks and financial institutions.
BPL is a market leader in CPRI, with a strong team, solid market share and industry awards, but outdated branding and understated marketing were undermining its position against larger multinational competitors. Their brand needed to better reflect its expertise and ambition.
Novagram conducted a full brand overhaul for BPL, reshaping market perceptions with a bold new identity that references the firm’s three founders and its role as intermediary. A distinctive three-part chevron logo and a land-sea-air colour palette reflect its global reach, while the confident tagline reclaims ownership of its expertise and positions the firm clearly against larger competitors.
The rebrand extended across a new website, marketing materials, reports, advertising, events materials and client documentation, supported by striking photography. Together, the refreshed identity communicates both BPL’s human side and its authority; creating a consistent, powerful platform to support its continued global growth.
Novagram created a refined digital and brand experience for Eliot Partnership, helping the global executive search firm communicate its distinctive approach with clarity and impact. Through a redesigned website, consistent visual identity and enduring messaging, we strengthened the firm’s positioning and supported over a decade of growth.
Champion Communications were repositioned with a refreshed brand, messaging and website that better reflected its expertise and market position. Through a stronger visual identity, strategic content and a self-managed platform, we created a digital presence that communicates value clearly and supports ongoing growth.
We created the a new name, brand identity and digital presence for Impellus, building a foundation around trust, leadership and professional excellence. Through a long-term partnership, we have continued to evolve the platform with Salesforce integration, customer portal development and digital support for sustained growth.
Building upon their existing logo and strapline, the RTS brand and digital presence was refreshed to better reflect its technical expertise and enterprise offering. Through clearer service architecture, refined messaging and an expanded visual identity, we created a faster, more engaging platform that strengthens credibility and showcases success.
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