Finance
Confidence in every detail
We help financial businesses present complex services with clarity and professionalism, creating trustworthy brands and digital experiences designed to inspire confidence and credibility.
Big-hitting clients
A brand to support BPL’s world-leading status
The challenge
BPL is a market leader in CPRI, with a strong team, solid market share and industry awards, but outdated branding and understated marketing were undermining its position against larger multinational competitors. Their brand needed to better reflect its expertise and ambition.
The result
Novagram conducted a full brand overhaul for BPL, reshaping market perceptions with a bold new identity that references the firm’s three founders and its role as intermediary. A distinctive three-part chevron logo and a land-sea-air colour palette reflect its global reach, while the confident tagline reclaims ownership of its expertise and positions the firm clearly against larger competitors.
The rebrand extended across a new website, marketing materials, reports, advertising, events materials and client documentation, supported by striking photography. Together, the refreshed identity communicates both BPL’s human side and its authority; creating a consistent, powerful platform to support its continued global growth.
Case study — Vision Capital
Delivering significant ROI for an innovative private equity firm.
The result
Vision Capital is a private equity firm with offices in London and New York, who needed to stand out in a crowded market. They see things from a perspectives their competitors may not have considered and seizes opportunities they may not have seen. We crafted a complete rebrand, client brochure, website design, presentation and proposal templates, as well as stationery and brand guidelines.
