Branding
Stand out for the right reasons
We create strategically grounded brands that communicate with clarity, build recognition and give organisations the confidence to present themselves at a higher level.
For more than 15 years, Novagram has helped organisations of every size define, refine and evolve their brands through intelligent strategy and exceptional creative execution. From positioning and messaging to visual identity systems and brand guidelines, every detail is carefully considered to ensure consistency, longevity and impact.
Our work is designed not only to look distinctive, but to strengthen perception, support growth and create lasting commercial value.
1 Discovery
We begin by understanding your organisation, market position, audience and ambitions to uncover what genuinely differentiates your brand from competitors.
2 Definition
We shape the foundations of the brand through positioning, messaging and visual direction that create clarity, consistency and long-term recognition.
3 Refinement
Every detail is explored, challenged and refined through an iterative creative process focused on appropriateness, originality and real-world effectiveness.
4 Delivery
The final brand system is implemented consistently across every touchpoint, giving your organisation a confident, professional and future-ready presence.
The logo references the firm’s three founders and land, sea and air, to represent their global reach. Stark black and white photography make art of it’s subjects; buildings and infrastructure.
In brief
BPL is the world’s leading broker specialising in credit and political risk insurance (CPRI) for multinational corporations, banks and financial institutions.
