Tayla Waller is an entrepreneur, professor, best-selling author, and speaker. In this TEDx talk, Dr. Waller addresses the power of authenticity when it comes to branding: discussing the impact of effective personal branding from Barbie to Rihanna.

Consumers are tired of curated perfection and would rather see something that is more realistic and relatable.

Though it can be difficult to silence your inner perfectionist, Waller emphasises the importance of curating an empathetic and responsive brand presence. We are also thinking about how this concept can be applied in the B2B context, especially with regards to how social media is used.