Telling your story.
Messaging is how you communicate your story. It’s where voice and visuals meet to convey the core of your brand; its heart and soul. It’s the story you tell prospective clients that provides the spark that starts a relationship.
We will centre your customer journey at the heart of this story, ensuring that the messaging clearly expresses the role your brand will play in solving their problems. Your expertise will also inform the messaging, as we communicate to your audience how you can help them be successful. The messaging will highlight your brand’s significant positive differentiators, carving out a niche and marking you as an authority within your market.
Speaking with intention.
The messaging that we create for your brand will be produced through an intense process of distillation, resulting in communication that is both salient and memorable. In a practical sense, messaging is a combination of words and visuals that work together to communicate with target audiences quickly and effectively. Messaging might use photography, animation, strong graphic elements, video or even just typography and good writing alone. The messaging would comprise an overall concept, a phrase or phrases and imagery that may be illustrative, photographic or abstract. This concept may manifest in multiple ways that can be used across a range of brand touchpoints.
What’s the point?
On your website, this messaging may be the first thing people see and should occupy the top of the homepage—the most important part of a website in terms of capturing a visitor’s interest and persuading them to learn more about your offering or make contact. The messaging we provide may have personality and wit, or gravitas and sincerity, but it will be designed to invoke curiosity and compel your audience to engage.
Like the cover of a book, your messaging will persuade your clients to turn the first page, and embark on a journey with you.