Boosting the signal for a leading audiovisual brand

Branding + Design + Digital + Messaging + New work

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The client

RTS is a leading audiovisual and broadcast production specialist delivering seamless live, hybrid and virtual events and services for global brands. From strategic planning and technical design to on-site delivery and streaming, RTS combines peerless expertise and rock-solid reliability to help organisations communicate clearly, operate professionally, and connect meaningfully to make a lasting impact.

The challenge

Though a thriving company, RTS needed a new website and social media presence that more effectively conveyed their expertise and told the story of their successes. Elements of their brand identity also required updating to better connect with audiences and reflect the technical excellence of their work.

The result

Novagram designed and built a fast and responsive site that rationalised RTS’s services into four pillars, allowing visitors to absorb key information quickly and get to case studies and contact details without friction.

Working with the existing logo and primary colour, we expanded RTS’s brand to include a typeface and colour palette that reflected their work while projecting vibrancy and professionalism.

Headlines and website copy were rewritten to streamline content and to feel conversational and approachable.

Novagram also devised a social media strategy for RTS. We developed post templates based on the refreshed brand, created engaging content, and planned their post schedule by quarter, ensuring their online presence is varied, interesting and always up-to-date.