Strong creative thinking is not limited by sector. We enjoy bringing a fresh perspective to all industries, and applying strategic, commercially-focused thinking to new challenges.
Compass Air Cargo is an international cargo carrier that spotted a post-pandemic opportunity to fly routes where there was great demand, but not enough flights.
A powerful brand presence was required to build awareness of the new carrier and to stand out in its sector. It was designed to work on their Boeing 737 cargo planes.
The starting point for the brand was the Boeing 737 cargo plane’s wingspan. A distinctive “compass arrow” logo emerged, pointing north and wrapping aerodynamically around the aircraft’s tail. Paired with a bold, wide typeface to maximise visibility on the fuselage and a bright, precisely specified red for consistent livery application, the identity was meticulously planned and delivered with detailed scaled artwork for the fleet.
The concept was extended across Compass Air Cargo, Compass Airways, Compass Air Belgium and Compass Technic, adapting the core shape to represent multiple entities and countries while maintaining a cohesive system. The result is a striking, scalable brand that translates powerfully from paper to plane.
We reimagined the brand identity for The Space, creating a dynamic, digital-first system centred around art itself. Through a flexible logo, animated assets and supporting brand materials, we delivered a future-focused identity that adapts seamlessly across platforms and earned praise from the BBC and Arts Council England.
A bold, award-winning digital presence was created for Viral Tribe, combining irreverent messaging, custom animation and expressive design to reflect the agency’s personality. Built for speed, engagement and conversion, the platform delivers a distinctive user experience that stands apart from conventional corporate websites.
A distinctive new brand and website were created for Action for Burns & Children, helping the charity communicate its mission more clearly and increase engagement. The fresh, meaningful identity strengthened awareness, supported fundraising efforts and positioned the organisation for greater long-term impact.
Wilmorite, a US-based retail real estate developer and manager, consolidated several companies into one powerful corporation and needed to raise its profile. Novagram founder Peter Dean helped Wilmorite present itself more professionally with a rebrand, collateral overhaul and three annual reports, leading first to the firm’s largest ever mall acquisition and subsequently the sale of most of its assets to competitor Macerich for US$2.3bn.
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