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Thoughts

Building the Mereworth brand

July 12, 2024
building the mereworth brand
Rustic cafe interior with wooden tables, exposed brick walls, pendant lights, and a vintage washing machine turned display.
Three-tiered stand with assorted sandwiches and desserts, two sparkling wine bottles, and filled glasses on wooden surfaces.
Photos by Saltwick

I recently had the pleasure of meeting up with Mereworth Wines founder William Boscawen at his vineyard in Kent. Since Novagram worked with William and his team to create the Mereworth brand, they have been hard at work building on the values and brand aesthetic we jointly established.

It’s always exciting to see projects come to life like this. Key tenets of the Mereworth brand are modesty and immutability and these qualities are manifested in the tasteful cellar door, and inviting bar and dining areas.

I couldn’t resist picking up a trio of Mereworth’s exquisite 2020 vintage – White from Black, White from White and Pink – to take home.

Read more about our work for Mereworth.

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