From start-up to success

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The client

Impellus is one of the foremost leadership training companies in the UK and has trained individuals and teams from over 8,000 companies.

The challenge

A start-up in need of both a name and brand identity. The watchwords were trust, leadership, and professional excellence.

The result

We developed the name “Impellus” to project confidence, professionalism and ambition, carefully considering meaning, pronunciation and digital availability. From there, we created a strong, modern brand identity that clearly differentiated the start-up from its competitors and laid the foundation for growth.

Since first launching the website in 2014, we delivered a major upgrade in 2021 with deep Salesforce integration to manage leads and course availability, and later helped launch an online customer portal. Our long partnership continues to support Impellus’ evolution and success.